“I often see entrepreneurs who need clients try to reinvent the wheel when it comes to marketing. They’re looking for new ways of doing things and this creates a frenetic, frantic approach to getting clients. However, doing something NEW doesn’t always create results as quickly. There’s always a learning curve for new strategies. Instead of creating BRAND new strategies, it’s better to go back to doing the tried-and-true, proven things that worked very well for us in the past. That’s when you see results quickly.”
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I do agree with you though. I have clients that are always looking for that magic bullet and I am always telling them there isn’t anything magic about this. You have to build relationships and market consistently.
Thanks for your messages. They are always timely.
So glad you share this point of view, Renee. Magic-bullet-thinking is about trying to find something OUTSIDE of yourself that is going to make it “all ok”. Yes, you don’t necessarily know what you don’t know about marketing, but in the end, it’s still up to YOU to implement it and make it happen. This is called “Personal Responsibility.”