“To have clients banging down your door, you must decide to and become your ideal client’s PROBLEM SOLVER, the one and only person they turn to when they have that problem and need to get it fixed. This alone eliminates resistance at ‘sale time’ and ensures that prospects become paying clients, without fail.”
Absolutely agree, Fabienne! Thanks for the excellent reminder!
I really like this “focus” of being the problem solver — why would they call anyway if they didn’t have something that needs to be done. This falls in line with thinking like a “consultant” — thanks for the great reminder.