“If you think about the fact that most humans are essentially driven by the idea of 1) making money, 2) saving money, 3) saving time and 4) avoiding effort, then you realize most people are essentially a bit greedy, cheap, impatient and lazy (at least in terms of what they respond to in marketing). Use that to your advantage in your materials and you’ll convert more prospects into paying clients. You’ll PULL them in and they’ll call YOU, as opposed to you chasing THEM. It’s such a beautiful thing to watch when that begins happening in your business.”
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