“You need determine how VIABLE your target audience is, whether you can reach them easily or, if you’ve made a drastic mistake that’s losing you money and opportunities every day. You’ve heard many times how important it is to have a plan for WHO to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting all the clients you want because if you don’t know specifically who you’re talking to, you won’t know what to say, and you won’t know where to market. Basically, if you aren’t sure WHO your target audience is specifically, it becomes an uphill battle when it doesn’t need to be.”
Defining my target niche has made all the difference in the world. Thanks for drilling this in to my brain!
One idea helpful in narrowing my target niche was to study other parent coaches in the market and figure out their niche. It helped me realize how different I was and focus my message.