“The real shame about ‘undervaluing what you know’ is that as a result, you may be undercharging for what you offer. This is actually one of the major reasons why most solo-entrepreneurs don’t have enough clients. Because they don’t see VALUE in what they offer, they don’t charge enough; therefore, there is a low perception of value from the prospective client’s point of view. The prospect then goes somewhere else for the same exact information.”
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4 Responses
This is sooo true. If you value your work, they will too. If you underprice yourself, people assume that you must not be offering something valuable. This doesn’t always make rational sense, but we assume (right or wrong) that expensive wine is more valuable. So part of pricing is about the correct perception you want people to have. Make sure your price tells people your service is valuable!
I know my services are more valuable than I currently charge. My target market is nonprofits, who generally have limited funds. Many say they know they should use my services but when they hear my fees they decide to wait and often find excuses to keep putting it off.
So interesting! I would think to charge lower because you want people to be able to afford your service, but I’m actually turning people away because they don’t value it. Very interesting!
This is perfect!