If you’re like most people in business for themselves, you market yourself in an ad hoc fashion: when you have time, when you think of it or only when a specific opportunity comes along. But wouldn’t you agree with me that inconsistency in marketing creates inconsistency in new client flow? That seems to be the bain of existence for most self-employed people like us.
I recommend buying a year-at-a-glance calendar and plugging in your marketing efforts. For example, your weekly breakfast networking group goes onto the calendar for the entire year, same with your monthly association meetings, writing your articles, giving teleclasses, meeting with your referral partners, sending your newsletter, mailings, speaking engagements, etc.
That way, you never have a week where you’re not doing ANYTHING to market yourself. That means you no longer have periods of feast or famine, or an inconsistent pipeline of curious prospects, ready to buy.
What a great way to systematize all these miscellaneous tasks so nothing falls through the cracks. Thanks, Fabienne. Another great tip to help me stay in front of my community in a consistent way.
This is very timely for me. The only time I ever market is when I NEED to, and by then, the marketing process takes too long to work, so I am left scrambling to pay the bills. I need to do this ASAP so I am consistently marketing throughout the year.