Fabienne Fredrickson

Do you dream of making twice as much, working half the time? Join me for the upcoming online training.

Discover how to get your business to 20K, 50K, even 100K a month, without sacrificing your life. This FREE hands-on, half-day workshop shows you exactly how. Join us.

Clear the Decks and Get Rid of the “Leaks” in Your Day

How much time per day should you really allocate for marketing? I recommend that my clients spend up to 4 hours of marketing per day the first 6 months to a year in business or whenever they need a new boost of clients. Many people gasp at that number when I first share it with them, because they usually spend no more than 4 hours per week, if that. No wonder they’re having trouble attracting new clients!

First-time clients tell me they just don’t have the time to devote that many hours to marketing. Well, since I’m always trying to find solutions to problems, we have to look at what’s taking up your time now, and there are usually several non-essential things that are eating up your time. I call these the “leaks” in your day. Here’s what I mean: if you’re spending your valuable time working on non-business items during the day, then you may want to consider putting a “pause” button on these for the first 6 months of working on this System.

It might mean stepping down from that Board of Directors position, taking a leave of absence from that time-consuming project that isn’t giving you a return on your time investment, not going to the grocery store during the day and just deciding that you will go to the gym before 9 A.M. or after 5 P.M. every day, instead of during your workday.

Remember, it’s much more difficult to attract new clients when you’re not out there sharing with people what you do, networking, writing newsletters, articles, following up with potential clients, asking current clients for referrals or working on presentations or seminars.

OK, let’s get really clear on what your day should look like. During the hours of 9 A.M. and 5 P.M. (or whatever you consider your regular work hours), there are only 2 things you should be working on:

1) Client work (the stuff that makes you money)

2) The Leveraged Business and marketing (the stuff that gets you clients)

Everything else has to go or can wait until after 5 P.M. I know, this is pretty drastic to some, but it’s just got to be something you strive for, at least for the short term.

After 6 months or a year, when you start seeing consistent results in your The Leveraged Business, you’ll be able to decrease the number of hours you spend on marketing each day and reinstate some of the things you enjoyed doing beforehand but had to put on pause for awhile. (However, you might just be so happy to focus only on The Leveraged Business and client work during the day, that, as for many of my private clients, you’ll decide never to go back to the old way of doing things.)

Client example:

By clearing the decks I was able to reshape my day to include uninterrupted work time and four full hours for marketing. Beforehand, I wasn’t using my time well at all. Reading the paper and answering non-business e-mail first thing in the morning ate up at least one prime hour. Meetings, lunches, trips to the library and health club took 2-3 hours out of each day, including travel time. Errands drained my energy. I barely left myself time to do my work.

I now have most meetings over the phone. Any errand I can’t handle by phone, mail, messenger delivery, or online ordering, I take care of within a one-block radius of my home. I go to my health club early mornings or evenings, and scan the paper while I’m on the treadmill. If I need to go to the library, I do as much research from home first, using online facilities. The result: In six months my client list has more than doubled, and I am in control of my workload for the first time in years.” –Judy Gitenstein, Publishing Consultant, Writing Coach, Editor

Your The Leveraged Business Assignment:

Clear the decks. If you know that you need 4 hours of marketing per day (that’s what I scheduled per day to fill both of my private practices to capacity in less than 8 months each) then you’ve simply got to make room for it. Your business—and livelihood—depends on it.

Take a pad of paper and write down all of the different things that take up your time each and every day. Include every curricular and extracurricular activity. Be a hard grader! This is not the time to be forgiving. We’re looking for change, not excuses.

Once you’ve done that, underline or check off the things that can go, for at least the next 6 months, to give you the time and space to make your practice what you want it to be: FULL.

Then do it. Make a commitment to eliminate the things (for the short-term) that eat up major amounts of time each day and week. Now, don’t get depressed. Remember, this is not forever; it’s just for right now, a few months, until you get all the clients you need. Then you can slowly start adding things back in. I did.

This mantra kept me going for the first 6 months: “A strong focus now creates a different future later.”

Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at TheClientAttractionSystem.com.

You've known for some time that a transformation is needed for you to grow your business, income and impact.
Perhaps we should talk?

We'd like to send you a FREE* copy of the revolutionary new book.

*We pay for the book, you only have to cover shipping

*Pay only $6.95 for shipping & handling in US ($9.95 Int.)

Ready to start leveraging your business?

We'll be sharing practical strategies for leveraging your business, without sacrificing your life. They'll arrive on Saturday morning in your inbox, at no cost to you.


Please check your inbox and confirm your email.

If you use Gmail, be sure to move our message to your Primary tab!


Step 1: Shipping Information

Where should we send your free book?


Step 2: Checkout

How would you like to pay for shipping?

Orders for The Leveraged Business sourced through independent, third-party “freebie” sites will not be honored. The content and images of this book and webpage are the intellectual property of Fabienne Fredrickson, protected by the copyright laws of the United States, and may not be shared to or by any other website or organization without the express written permission of the author.



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy

Update Shipping Details





The Leveraged Business Book


Domestic Shipping


The Leveraged Business Book


International Shipping



All personal information you provide is encrypted and secure. We will not share or trade any online information that you provide us. Review our Privacy Policy