Today let’s address a fundamental piece of scaling your business, one that will allow you to remove yourself from the day-to-day and get your life back, while you stop doing what you’re not good at or don’t like to do.
(HINT: this is where a lot of business owners get stuck, have struggles, or experience a lot of fear: hiring a team.)
When it’s time to hire, whether for the first time or the twentieth time, here’s what you must be really clear on: not every person can do every job.
(I know you know this intellectually, but I see so many of us, when push comes to shove, hire impulsively or take an approach of saving money, rather than hiring really strategically.)
Keeping this in mind, you’ll likely have to get a little more strategic about the people that you hire to support you; I show our members exactly how in our signature program that helps you scale your business.
Hiring a team can and will completely transform your business to allow you to grow exponentially, even if you’re just starting to get help with daily admin tasks. But before you start, it will save you many hours and dollars if you start by asking yourself what EXACTLY you are hiring them to do, before you even put a job posting or ad together.
Again, this is basic, but too many people, when overwhelmed, tend to rush this piece.
When you’re looking for a sales and marketing person, for example, the question might be, “Do I need a systems person, or do I need somebody who can sell?”
They are usually not the same person. In fact, sometimes they’re polar opposites.
Here’s what I mean: I’ve had some very bad experiences when I have tried to save money by putting one person in two roles. My attitude at the time was, “Well, since you’re going to do the inputting of data and you have some extra time, why don’t you do outreach and try to sell at the same time?”
Not the smartest move.
Inevitably, the person you hire is unable to do both things well (not through any fault of their own), so the needs of the business are not met for either of those roles.
This can cause a lot of backup, chaos and missed opportunities, which will harm your business. Over the last 20 years of growing a multiple 7-figure business, I’ve realized through some pretty rough situations that two different roles require two different people.
I’ve also noticed through my decades of coaching other business owners that I wasn’t the only one who was making that mistake. It happens so often that we try to plug two holes with one stopper, to save some money and effort…but in the end we waste both. It can even become disastrous to the running of your business.
Here’s what you need to know when it comes to hiring strategically: Two different roles require two different people. Different people are different. Everybody’s wired differently.
I now teach other business owners in The Leveraged Business Program that there are a few key components to consider when hiring someone. The following 4 elements could literally make or break things in the next phase of growth for your business.
In general, the strategy is rooted in how you answer these questions:
- Do they already know how to do what you need?
- Could they step right in and take over, or would you have to train them extensively?
- Do they have the personality and the values to get along with the other team members?
- Are they innately wired to do the job?
Without these answers, you will waste valuable time hiring ‘WrongFit’ team members and waste money in the long run.
If you’re not sure how to fully answer these questions, it’s OK, most people don’t.
We are happy to help. Let’s have a conversation. If you’re feeling overwhelmed by the thought of hiring, if you’ve made disappointing mistakes, or you’re unsure as to where to start determining what you need or who’s right for your team, we will show you how, so you can quickly ramp up your business and stop the insanity of doing everything yourself.
You deserve the best support possible,
P.S. You can make the right shifts that will multiply your business to 6 and 7 figures, with 14-16 weeks of unplugged vacations per year. It’s all based on the concept of leverage (doing less, better). And we can guide you to make these shifts too.
Hit the red button below now and let’s book that call: