Fabienne Fredrickson

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Are you Martha or Paula?

Last week I spent two days teaching our members about the tremendous selling power of words.

The right combination of words can become nothing less than, well, Alchemy.


When it comes to your business, even your life, words matter…a lot.

Sure, for some, it’s “just copywriting”…but it’s really so much more than that. The way we communicate who we are, what we do, why it matters and why our reader or viewer should listen to us can absolutely impact our ability to succeed (and make good money).

I believe it to my core.

I shared a personal story with my Boldheart Business members a week ago about the difference between Martha Stewart and Paula Abdul, and the incredible, moving power of words. I’d love to share it with you too, so you can apply it to your own business and increase your results. Click on the image below to watch this week’s video:

The stories we tell have the opportunity to impact lives and create deep change.

The way we talk to the people (prospects) we are spiritually contracted to work with allows our potential customers to recognize something in themselves and in how they relate to us.

As you’ll see in today’s video, in my case, the words that act as a catalyst can be “the channel who wears Chanel” or the directive to “clear the gunk.”

What are the phrases, stories and language that uniquely capture and describe you?

How can you be more authentic and vulnerable in your communication? How can you embrace more of your inner Paula and release anything that is making you be more like your inner Martha?

My hope is that this note today inspires you to be more discerning with your words and write differently. I want to give you permission (not that you need it) to be more of your whole self  in your business, to boldly show your clients and prospects the parts of your personality that your friends and family absolutely adore about you, including your heart.

That’s what will get you so many more clients than you can imagine and have you play a bigger game in your life.

Tell more of your story and connect the dots for your reader so that they can see exactly how that story has lessons for their own journey.

Words do matter. The passion with which we share our words…matters. This is why people will trust you to help them create the change they are seeking in their lives.

From my inner Paula to yours,

P.S. I literally just walked into my apartment in Paris just now after having spent the last 2 weeks in the U.S. teaching authentic marketing that sells, and leading my powerful Mindset Retreat for the 9th year in a row to hundreds of business owners with heart. Incredibly moving. These entrepreneurs tell me they will never be the same after being there with me and going through my process of transformation over a period of 3 sacred days.

Did you get a chance to catch the “backstage pass” livestream of the 2-hour session I broadcasted publicly from the Mindset Retreat on Tuesday? It was incredibly inspiring, I was told. Here’s the replay of this powerful session to inspire you if you feel like being inspired too. Enjoy!! xoxo

P.P.S. Go ahead and share this quote:


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