Do you ever find yourself being afraid of marketing in a BIG way for fear of growing too big and too fast? Two clients this week expressed worry in marketing their businesses. Not because they were worried about NOT getting clients from the The Leveraged Business techniques we’re implementing together. Actually, it was the OPPOSITE.
Both were worried that this The Leveraged Business stuff would work SO well, they would attract TOO many clients because my marketing was so efficient. You’d think, “Well, that’s a good problem to have, isn’t it?,” but you’d be surprised at how often this comes up in my coaching with clients and group programs, and how often it keeps some of my clients literally stuck in their tracks. Inevitably, I hear things like:
“I’m nervous. My life is so busy, how am I going to handle more clients with this marketing? I know I want more, individual clients; however, on some level I think, ‘My plate is full. How can I add something else to the plate?’ Thinking of adding too many clients stresses me out. What if it’s more than I can handle?”
The anxiety may come down to the fact that you haven’t learned how to fully manage your time and your marketing right.
It could be that your systems aren’t in place yet. Both are things I ruthlessly work on with clients in my coaching and info products, so that by the time a prospect calls you, your time management is squared away and your SYSTEMS are in place to handle lots of clients seamlessly. However, in this case, it’s not just that.
If you think it through objectively, the fear of having TOO many clients doesn’t make sense. First, it’s not like you’ll realistically be FLOODED with hundreds of calls in a matter of days, at least not in the beginning (don’t we wish?!). Speaking from experience in working with thousands of clients at this point, it’s usually more of a steady and consistent trickle, instead of a crashing wave, which is great.
Typically, the worry of growing too big is based on a fear of change, fear of overwhelm, fear of failure, and perhaps fear of success at the same time. If you ask me, it all comes down to a fear of LOSING CONTROL.
Truth is, you CAN handle your marketing, and you ARE in complete control because YOU limit the number of clients you take on.
Worse comes to worse, you can put people in groups, or put prospects on a waiting list and keep in touch with them until there’s room for them. The key is to figure out what your limit of clients is and set boundaries around this limit so that your client load never gets too big without your wanting it to.
Hey, I’m not throwing stones. I know firsthand about the fear of growing TOO big and of losing control over my business. It became very clear to me this week that my next step is to go GLOBAL with The Leveraged Business (a little scary, honestly). This is not the first time I’ve known that the logical next step is to go worldwide, more so than I’ve allowed myself to do previously. Problem is, my fear of growth kept me playing small, even though I’m capable of much, much more exposure and visibility in my business, and having the ability help many others succeed in business, while living a life they love.
The thing that’s stopped me in the past from going global is the fear of having to give up what I have now. Frankly, I equated going BIG with constantly being on a plane, going from place to place. Bottom line is, I don’t want to be away from my husband and my kids too much. I don’t want to miss out on the delicious life I’ve created here. I want to be here every day to soak in the joy of what I’ve taken so long to create. Those things are non-negotiable for me right now, at least until my kids get a little older.
But then I started thinking about it realistically and breaking down my fear so that there was nothing left. Fact is, in this day and age, one doesn’t HAVE to get on a plane to go global. Just as irrational as it is for the client mentioned above to lose control of how many clients she lets into her practice, it was just as irrational for me to think I can’t take my teachings worldwide. After all, we’ve got the Internet, virtual teleclasses, webinars, infoproducts, you name it. I don’t have to give up anything.
So, my fear was null and void. Completely. And now, I’m no longer playing small. I’m opening myself up for massive growth and so can you.
Your The Leveraged Business Assignment:
Start thinking about how you’ve stopped yourself from marketing for fear of growing TOO big, too fast.If you set up systems in your business coming from a FULL PRACTICE mentality (even if your practice isn’t full yet) and you set up time management and marketing techniques that will ensure you can handle lots more clients, then you WIN. And that means more clients, financial freedom, less stress and a better quality of life. Isn’t that what we all want deep down inside?
The lesson here is, it’s time to get over the hurdle and do what it takes to get to the next level.
Now, if you’re just starting out and trying to fill your practice in the FIRST place, then follow a step-by-step system that feels easy and authentic to you. The Leveraged Business Home Study System™ gives you the most important things to do to set up simple, solid systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at Boldheart.com.
Interested in talking to someone to talk about your potential growth? Book a free strategy session with one of our coach.