- consistent networking,
- a stay-in-touch vehicle such as an ezine, and
- a Client Attractive signature talk.
What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.
In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.
Here’s how you can make your topic irresistible:
- Results: Mine happens to be called “How to attract all the clients you need”
and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
- How to: Aaaah, the ever-popular “How to” creates fantastic results for
service business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
- Numbers: Prospects just LOVE numbers in talk titles or articles. It makes
them curious about what the steps or elements will be. A variation of my
signature talk using numbers could be “5 steps to attracting all the clients you
- Percentages: We love to see how much something has increased or
decreased. One example of this is “How to quickly increase your client base
- Time periods: If you can be bold enough to say your talk’s advice can
produce results in a very specific period of time, you’ll really get attention.
Here’s an example: “How to increase your client base by 50% in just 3
months!” That will make someone curious enough to look further into your
- Double, Triple, Half: Then, if you want to take it a step further and really
get their attention, consider crafting a talk title that includes the words
Double, Triple, or Half. Here are two examples: “How to double your client
base in less than 6 months” or “How to attract all the clients you need, with
half the stress.”
Catch my drift? It’s easy once you get going.
Your Client Attraction Assignment:
Make a list of the most wanted result that your ideal clients are looking to achieve. Once you narrow it down to one really compelling result, try putting a twist on it with the following:
- How to
- Time periods
- Double, Triple, Half
You’ll find yourself being booked to speak more often and you’ll find attendance numbers to be greater. The more ideal prospects you fill a room with, the more clients you’ll get. Guaranteed.
If you want even more strategies for getting a full practice quickly, I recommend getting a copy of the Client Attraction Home Study System™. It will show you the most important things to do to set up simple, solid marketing systems, so that you consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. All the tools, scripts, templates, and examples are handed to you on a silver platter. Easy. You can get it at www.theclientattractionsystem.com.
© 2011 Client Attraction LLC. All Rights Reserved.
Want to use this article on your website or your own ezine?
No problem! But here is what you MUST include:
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.clientattraction.com.