151 Ways to Attract More Clients

It’s not always easy for solo-entrepreneurs and small business owners to attract more clients, quickly and consistently. These strategies will help.

Some you’re doing, some you’re not, but they all work. The key is to slowly and systematically add these to the way you market yourself and you’ll get results. Start today, and do one at a time.

Rather print out a PDF? Download the 151 Ways to Attract New Clients Cheat Sheet as part of your Free Business Kit Now!

151 Ways to Attract More Clients

1. Come from a Full Practice Mentality
2. Follow up with all prospects in less than 48 hours
3. Define your ideal client very specifically
4. Write out your Unique Selling Propositions
5. Write out what separates you from competition
6. Craft and memorize an elevator speech
7. Join a breakfast networking group
8. Start doing your own workshops
9. Get hired for speaking engagements
10. Have a Client Attractive business card that gets you business
11. Create a website that excites prospects
12. Create a one-sheet flyer or brochure
13. Referrals – educate, nurture, ask, reward
14. Give clients birthday gifts
15. Always add extra value
16. Niche your practice
17. Master the “money conversation”
18. Have a rate sheet
19. Offer several programs
20. Figure out the hours you want to work
21. Cluster your client appointments to make time for your marketing
22. Get clear on where your best clients have come from
23. Don’t be a secret; get out there
24. Focus on your top 5 or 10 clients for referrals
25. Don’t ever discount
26. Take the edge off by offering a guarantee
27. Use technology to get clients while you sleep
28. Keep a Warm Prospects List for easy follow up
29. Don’t be needy for clients (keep your day job if you need to)
30. Educate your environment with an introduction letter
31. Ask personal advocates for referrals
32. Communicate what a GOOD lead for you is
33. Communicate what a BAD lead for you is
34. Talk about benefits and results, not features!
35. Set up incentives for referrals
36. Get testimonials from your raving fans
37. Raise your rates
38. Have a success partner
39. Get a really good marketing and business coach
40. Don’t sell: show how you solve problems and add value
41. FOCUS: a strong focus now creates different future later
42. Ask clients for measurable and tangible results in their goals
43. Make a list of centers of influence
44. Tell everyone what you do
45. Create strategic alliances
46. Make clients feel special
47. Strive for 100% referral based practice
48. Reward people for sending referrals
49. Do regular mailings/postcards
50. Set up your office for efficiency
51. Believe in yourself – write down why you’re really good at this
52. Get a personal board of directors
53. Have options for prospective clients to sample your product or services free of charge
54. Put your expertise on paper and sell it (people love information)
55. Strengthen your strengths by delegating
56. Use buzz words instead of long sentences
57. Set up scripts that work and memorize them
58. Bookend your follow up calls
59. Don’t make a prospect wrong if they don’t sign up
60. Write a book
61. Have open office hours one morning a week
62. Get on boards, get involved in community, be visible
63. Create a signature talk you’re known for
64. Collect names religiously
65. Use a database management system
66. Create an idea book so you can focus on 2 or 3 things max
67. Create a Power Partners wheel
68. Walk your talk – make sure you’re using your own info or product
69. Use client case studies in sales conversations
70. Surround yourself with supporters, not nay-sayers
71. Priorities – work only on things that make money during 9a-5p
72. Celebrate your Wins – don’t take them for granted
73. Teach teleclasses
74. Ask for feedback, suggestions from top clients
75. Create an R&D team
76. Work with groups for more income
77. Do research on new targets and their critical needs
78. Become an expert in your field
79. Position yourself as a problem solver
80. Be a “bridger” – bridge people together
81. Reduce your fees if need be
82. Come up with clever 800 #
83. Brand yourself big time
84. Host a club or association in your industry
85. Write a newspaper column
86. Use your email signature as a Client Attraction tool
87. Host a special interest group
88. Spend extra time with your best clients
89. Have a marketing plan in place vs. doing things ad hoc
90. Get a professional logo
91. Seek out and get to know good networkers
92. Accept credit cards
93. Host brainstorming sessions with clients
94. Write 3 handwritten thank you notes per day
95. Do 5 lunches, breakfasts, coffees per week to spread the word
96. Have all the necessary business equipment
97. Make a list of organizations that need speakers
98. Launch a party for your business
99. Create programs rather than one-time sessions
100. Keep your materials simple – less is more
101. Set up 3 short term goals per month
102. Figure out how much to charge
103. Give 5-10% upfront discount for paying in advance for programs
104. Communicate what you do as if they’re 6 years old
105. Create a list of your credibility factors
106. List the best ways to easily and inexpensively reach ideal clients
107. Figure out what image you must have to make your target audience want to work with you
108. Write newsletters for associations of which you are a member
109. Have a list of speech topics ready to go
110. Be known for one thing
111. Create a call-to-action to make prospects eager to contact you
112. Describe your services in a way that prospects will say, “That’s exactly what I need!”
113. Make your services seem like an exclusive club; cherry-pick clients
114. Estimate with clients how long they would need to work with you
115. In the initial conversation, identify and eliminate obstacles – do this up front
116. Say your name slowly and distinctly
117. Use a tagline – make it easy for them to repeat
118. Practice closing the sale
119. Offer flat fee packages
120. Fake it ‘til you make it – don’t let perfection stop you
121. Break through a crowded market with something unusual
122. Continually check in with past clients or prospects
123. Check local newspaper for groups that meet on regular basis (city business journal)
124. Ask members of your current group what other groups they belong to
125. Create a vision for your business that really pulls you forward
126. Increase your confidence in networking by doing it more often
127. Give simple information/don’t inundate prospects
128. Create regular systems for Client Attraction – so you don’t have to think about it
129. Establish with clients that they are responsible for their results
130. Know when to gracefully say goodbye to a client
131. Set up Policies and Procedures
132. Set boundaries around missed appointments and uphold them
133. Define what’s holding your back from going forward and act on it
134. ‘Dollarize’ what it’s costing them not to move forward with you
135. Package what you know
136. Package what you offer
137. Package what you charge
138. Schedule important marketing tasks in your day planner
139. When speaking – be so passionate that you forget to be nervous
140. When speaking – give your very best material
141. Write conversationally
142. Create an ezine (e-newsletter)
143. Sit down with people one on one, friends, acquaintance, etc. This is where the sale happens
144. In networking, focus on building relationships, not getting clients
145. Become a referral partner for someone who shares your client
146. Make your voicemail outgoing message a Client Attractive one
147. Deal with procrastination (now, not later!)
148. Ask! Ask! Ask!
149. Write 5 articles on your expertise
150. Have a varied marketing plan
151. Be authentic in everything you do

Rather print out a PDF? Download the 151 Ways to Attract New Clients Cheat Sheet as part of your Free Business Kit Now!