Fabienne Fredrickson

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151 Ways to Attract More Clients

It’s not always easy for solo-entrepreneurs and small business owners to attract more clients, quickly and consistently. These strategies will help.

Some you’re doing, some you’re not, but they all work. The key is to slowly and systematically add these to the way you market yourself and you’ll get results. Start today, and do one at a time.

Rather print out a PDF? Download the 151 Ways to Attract New Clients Cheat Sheet as part of your Free Business Kit Now!


151 Ways to Attract More Clients

  1. Come from a Full Practice Mentality
  2. Follow up with all prospects in less than 48 hours
  3. Define your ideal client very specifically
  4. Write out your Unique Selling Propositions
  5. Write out what separates you from competition
  6. Craft and memorize an elevator speech
  7. Join a breakfast networking group
  8. Start doing your own workshops
  9. Get hired for speaking engagements
  10. Have a Client Attractive business card that gets you business
  11. Create a website that excites prospects
  12. Create a one-sheet flyer or brochure
  13. Referrals – educate, nurture, ask, reward
  14. Give clients birthday gifts
  15. Always add extra value
  16. Niche your practice
  17. Master the “money conversation”
  18. Have a rate sheet
  19. Offer several programs
  20. Figure out the hours you want to work
  21. Cluster your client appointments to make time for your marketing
  22. Get clear on where your best clients have come from
  23. Don’t be a secret; get out there
  24. Focus on your top 5 or 10 clients for referrals
  25. Don’t ever discount
  26. Take the edge off by offering a guarantee
  27. Use technology to get clients while you sleep
  28. Keep a Warm Prospects List for easy follow up
  29. Don’t be needy for clients (keep your day job if you need to)
  30. Educate your environment with an introduction letter
  31. Ask personal advocates for referrals
  32. Communicate what a GOOD lead for you is
  33. Communicate what a BAD lead for you is
  34. Talk about benefits and results, not features!
  35. Set up incentives for referrals
  36. Get testimonials from your raving fans
  37. Raise your rates
  38. Have a success partner
  39. Get a really good marketing and business coach
  40. Don’t sell: show how you solve problems and add value
  41. FOCUS: a strong focus now creates different future later
  42. Ask clients for measurable and tangible results in their goals
  43. Make a list of centers of influence
  44. Tell everyone what you do
  45. Create strategic alliances
  46. Make clients feel special
  47. Strive for 100% referral based practice
  48. Reward people for sending referrals
  49. Do regular mailings/postcards
  50. Set up your office for efficiency
  51. Believe in yourself – write down why you’re really good at this
  52. Get a personal board of directors
  53. Have options for prospective clients to sample your product or services free of charge
  54. Put your expertise on paper and sell it (people love information)
  55. Strengthen your strengths by delegating
  56. Use buzz words instead of long sentences
  57. Set up scripts that work and memorize them
  58. Bookend your follow up calls
  59. Don’t make a prospect wrong if they don’t sign up
  60. Write a book
  61. Have open office hours one morning a week
  62. Get on boards, get involved in community, be visible
  63. Create a signature talk you’re known for
  64. Collect names religiously
  65. Use a database management system
  66. Create an idea book so you can focus on 2 or 3 things max
  67. Create a Power Partners wheel
  68. Walk your talk – make sure you’re using your own info or product
  69. Use client case studies in sales conversations
  70. Surround yourself with supporters, not nay-sayers
  71. Priorities – work only on things that make money during 9a-5p
  72. Celebrate your Wins – don’t take them for granted
  73. Teach teleclasses
  74. Ask for feedback, suggestions from top clients
  75. Create an R&D team
  76. Work with groups for more income
  77. Do research on new targets and their critical needs
  78. Become an expert in your field
  79. Position yourself as a problem solver
  80. Be a “bridger” – bridge people together
  81. Reduce your fees if need be
  82. Come up with clever 800 #
  83. Brand yourself big time
  84. Host a club or association in your industry
  85. Write a newspaper column
  86. Use your email signature as a The Leveraged Business tool
  87. Host a special interest group
  88. Spend extra time with your best clients
  89. Have a marketing plan in place vs. doing things ad hoc
  90. Get a professional logo
  91. Seek out and get to know good networkers
  92. Accept credit cards
  93. Host brainstorming sessions with clients
  94. Write 3 handwritten thank you notes per day
  95. Do 5 lunches, breakfasts, coffees per week to spread the word
  96. Have all the necessary business equipment
  97. Make a list of organizations that need speakers
  98. Launch a party for your business
  99. Create programs rather than one-time sessions
  100. Keep your materials simple – less is more
  101. Set up 3 short term goals per month
  102. Figure out how much to charge
  103. Give 5-10% upfront discount for paying in advance for programs
  104. Communicate what you do as if they’re 6 years old
  105. Create a list of your credibility factors
  106. List the best ways to easily and inexpensively reach ideal clients
  107. Figure out what image you must have to make your target audience want to work with you
  108. Write newsletters for associations of which you are a member
  109. Have a list of speech topics ready to go
  110. Be known for one thing
  111. Create a call-to-action to make prospects eager to contact you
  112. Describe your services in a way that prospects will say, “That’s exactly what I need!”
  113. Make your services seem like an exclusive club; cherry-pick clients
  114. Estimate with clients how long they would need to work with you
  115. In the initial conversation, identify and eliminate obstacles – do this up front
  116. Say your name slowly and distinctly
  117. Use a tagline – make it easy for them to repeat
  118. Practice closing the sale
  119. Offer flat fee packages
  120. Fake it ‘til you make it – don’t let perfection stop you
  121. Break through a crowded market with something unusual
  122. Continually check in with past clients or prospects
  123. Check local newspaper for groups that meet on regular basis (city business journal)
  124. Ask members of your current group what other groups they belong to
  125. Create a vision for your business that really pulls you forward
  126. Increase your confidence in networking by doing it more often
  127. Give simple information/don’t inundate prospects
  128. Create regular systems for The Leveraged Business – so you don’t have to think about it
  129. Establish with clients that they are responsible for their results
  130. Know when to gracefully say goodbye to a client
  131. Set up Policies and Procedures
  132. Set boundaries around missed appointments and uphold them
  133. Define what’s holding your back from going forward and act on it
  134. ‘Dollarize’ what it’s costing them not to move forward with you
  135. Package what you know
  136. Package what you offer
  137. Package what you charge
  138. Schedule important marketing tasks in your day planner
  139. When speaking – be so passionate that you forget to be nervous
  140. When speaking – give your very best material
  141. Write conversationally
  142. Create an ezine (e-newsletter)
  143. Sit down with people one on one, friends, acquaintance, etc. This is where the sale happens
  144. In networking, focus on building relationships, not getting clients
  145. Become a referral partner for someone who shares your client
  146. Make your voicemail outgoing message a Client Attractive one
  147. Deal with procrastination (now, not later!)
  148. Ask! Ask! Ask!
  149. Write 5 articles on your expertise
  150. Have a varied marketing plan
  151. Be authentic in everything you do

Rather print out a PDF? Download the 151 Ways to Attract New Clients Cheat Sheet as part of your Free Business Kit Now!





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