Alexander Nikolov
boldheart business

I found Boldheart back in 2012 and followed the business for 3 years before I joined. During those three years when I was trying to get better in my marketing and business skills and to attract more clients, I had studied many business and marketing gurus, all men. I learned a lot from them, but to be honest, probably 50 percent of the strategies that I learned worked. Fifty percent didn’t work, probably because they were not for me, or they were working for bigger corporations, not for small business owners. Some of them were not authentic to me. It was from a woman’s perspective that I learned how to make marketing authentic.

I joined the Growth Track in 2015. The first decision that I made was the commitment to implement and model everything in Fabienne’s formula. I noticed that it was working, so why reinvent the wheel? I decided to implement everything.

Not most of the strategies, but all that I applied actually produced results.

I like the structure, the step-by-step processes in the curriculum and the Growth Track live meetings, that brought me results. In the first year alone, I finally quit my corporate job and I doubled my business. This year, I have approximately 40 percent growth on top of the doubled growth of last year. My business is 3 times bigger than it was 2 years ago.

I believe you need to work with somebody that has a proven formula. I was previously a portfolio manager, responsible for finding the best investment opportunities in the stock market. In the stock market, you can find good investment ideas that can bring you 10, 15, 20 percent returns. Sometimes a little bit higher. But this investment in yourself is like no other investment. There is no other investment that can surpass this one.

If you want to play a bigger game but you’ve never invested in yourself before, I totally get the feeling of hesitation. It’s not an easy decision, but approach it as a business decision, as an investment decision. Consider the return of the investment. If you believe that you can bring your investment back in 1, or even 2 years, and everything stays with you and your business, then it’s a good investment. Don’t hesitate. Otherwise, looking back three years from now, you will wonder what would have happened if you had been bolder.